Projects your skincare supports

Wohltätigkeit

Why social

We at Kluuf understand that skincare is a privilege. We believe in our collective social responsibility and want to make the world a better place, partnering up with our consumers. A little bit better with every product.
Wohltätigkeit Afrika

Why Africa?

Regardless of the obvious needs in Africa, we personally have a strong connection to the people and the projects in South Africa, having been involved there for numerous years. With our partners we can provide targeted and sustainable support.
HIT Help in Time Logo

Why HIT?

HIT is a non-profit limited company that has many years of experience and a strong network with projects all over the world. The successes that HIT has repeatedly achieved in the past make Petra's organization the perfect partner for Kluuf.
Imizamo Yethu
HIT has a growing number of godchildren in Imizamo Yethu, a township located on the hills bordering Hout Bay. These children are all living with parents or relatives and with the help of godparents are sent to reputable schools in the Hout Bay area, setting them up for a successful future. Occasionally, HIT organizes leisure activities such as hikes or movie evenings, to increase the sense of community amongst the children and to provide better perspectives.
HIT has a growing number of godchildren in Imizamo Yethu, a township located on the hills bordering Hout Bay. These children are all living with parents or relatives and with the help of godparents are sent to reputable schools in the Hout Bay area, setting them up for a successful future. Occasionally, HIT organizes leisure activities such as hikes or movie evenings, to increase the sense of community amongst the children and to provide better perspectives.
Wohltätigkeit in Afrika
01

present

During the launch phase, Kluuf commits to investing at least 10% of the company's profits in social projects that promote equality and the education of children in African townships.
In this phase, donations from Kluuf to our partner organization HIT SA are the method of support.
Together with HIT we determine which projects should be supported and how these investments are aligned with Kluuf's mission.
HIT SA is a certified non-profit organization and will disclose Kluuf support every year for full transparency.
Wohltätigkeit in Afrika
02

ambition

As soon as sufficient sales and thus investment funds are generated, Kluuf's social agenda will move on to the second phase:
Here, under the sponsorship of HIT, we develop our own projects, which are holistically financed by Kluuf's donations. These are, for example, soup kitchens, sponsorships, or tutoring.
Kluuf will continue to donate to HIT for this purpose and will develop and implement the projects in cooperation with HIT.
As an independent partner, HIT has oversight of the projects.
Wohltätigkeit in Afrika
03

destination

After generating sufficient sales to fund an independent non-profit organization (NPO), Kluuf will take this step.
This NPO will independently develop and implement projects in Africa.
HIT SA will continue to be a supporting partner and will stand by Kluuf in an advisory capacity.
Investments are paid directly by Kluuf GmbH to Kluuf NPO. To ensure independence, a control committee is set up, which critically reviews and discloses the use of funds.
Projects can be, for example, the construction of a soup kitchen or school or sponsorships.
01

present

During the launch phase, Kluuf commits to investing at least 10% of the company's profits in social projects that promote equality and the education of children in African townships.
In this phase, donations from Kluuf to our partner organization HIT SA are the method of support.
Together with HIT we determine which projects should be supported and how these investments are aligned with Kluuf's mission.
HIT SA is a certified non-profit organization and will disclose Kluuf support every year for full transparency.
02

ambition

As soon as sufficient sales and thus investment funds are generated, Kluuf's social agenda will move on to the second phase:
Here, under the sponsorship of HIT, we develop our own projects, which are holistically financed by Kluuf's donations. These are, for example, soup kitchens, sponsorships, or tutoring.
Kluuf will continue to donate to HIT for this purpose and will develop and implement the projects in cooperation with HIT.
As an independent partner, HIT has oversight of the projects.
03

destination

After generating sufficient sales to fund an independent non-profit organization (NPO), Kluuf will take this step.
This NPO will independently develop and implement projects in Africa.
HIT SA will continue to be a supporting partner and will stand by Kluuf in an advisory capacity.
Investments are paid directly by Kluuf GmbH to Kluuf NPO. To ensure independence, a control committee is set up, which critically reviews and discloses the use of funds.
Projects can be, for example, the construction of a soup kitchen or school or sponsorships.
Wohltätigkeit in AfrikaWohltätigkeit in AfrikaWohltätigkeit in Afrika

Project overview

Different projects have different needs. The table below gives an overview which project supports which ambition. Kluuf's blog tells you all about the projects in detail
.
Education
Nutrition
Leisure
Imizamo Yethu
Yes
Yes
Yes
Manenberg
Yes
Yes
Yes
Gugulethu
No
Yes
No

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